Explore our packages
Get the full picture beyond sales figures.
What do you get out of it?
Many companies only look at their own sales figures. We combine all available data to see the full picture.
Your internal data:
- Starting from your business and category context
- Sales figures and promotion costs
- Promotions you have already undertaken
- Budget and margins
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External market data:
- Retailer sell-out figures
- Shopper behavior and consumer trends
- Insights what your competitors are doing
- FOCUS database with hundreds of retailers
The result: A complete picture instead of a puzzle with missing pieces.
What do you get out of it?
Many companies only look at their own sales figures. We combine all available data to see the full picture.
Your internal data
- Starting from your business and category context
- Sales figures and promotion costs
- Actions you have already taken
- Budget and margins
The result: A complete picture instead of a puzzle with missing pieces.
External market data
- Retailer sell-out figures
- Shopper behavior and consumer trends
- What are your competitors doing?
- FOCUS database with hundreds of retailers
PACKAGES
STARTER PACKAGE
“Quick Wins”
- 1–3 days of support
- One-time use of standard FOCUS promotion and pricing data
- Concrete tips for improving your promotion plan
STRATEGIC SPRINT
“Deeper Analysis”
- 4 weeks of intensive collaboration
- Customized use of FOCUS promotional and pricing data
- Co-creation of a customized strategic plan
CONTINUOUS SUPPORT
“Long-Term Partner”
- Quarterly or semi-annual check-ups & coaching
- Ongoing external data monitoring and FOCUS trend analysis
- Extensive shopper/customer behavior insights, with optional additional research
- Co-creation: customized strategic plan, with continuous adjustments and optimization
What determines the price?
- Promotional pressure within the category
- Which retailers and available data sources are involved
- How far back the period of historical data analysis goes
- Required external data integrations
- Desired reporting format and structure
4 Steps to better promotions
STEP 1
Start from your strategic framework
- Business objectives and category context
- Target group, channel, and promotion moments
STEP 2
Collect and analyze all data
- Your internal data: sales, costs, results
- External data: actual retail sell-out figures
- Shopper data: why do/don’t people buy?
- Competitor insights: what’s happening in the market?
- Result: A complete picture of your current situation
STEP 3
Combine data + strategy
- FOCUS market data shows what really happens at retailers
- Shopper insights reveal why consumers buy
- Promology strategy tells you what to do
- Result: A clear plan based on facts, not guesswork
STEP 4
Result + improvement
- Concrete recommendations you can apply immediately
- Dashboard to track progress
- Support with implementation
- Result: Measurable improvement in your promotion effectiveness
The question is not what it costs, but what it delivers
External data provides 40-60% more insight than internal analysis alone. This means better decisions and an additional 3–5% margin on your promotional budget. How much is that worth to your business?
What determines the price?
- Promotional pressure of the category
- Which retailers and available data sources
- How far back in time
- Which external data integrations
- Reporting format and structure
- Promotional Consultancy
The question is not what it costs, but what it delivers
By using external data, you gain 40–60% more insight compared to internal analysis alone. This means better decisions and an additional 3–5% margin on your promotion budget. How much is that worth to your business?
What determines the price?
- Promotional pressure of the category
- Which retailers and available data sources
- How far back in time
- Which external data integrations
- Reporting format and structure
PromoPlan: Data & Strategy Combined
FOCUS and Promology guide you in creating an effective, data-driven promotion plan. In a market with high promotional pressure and tight margins, we offer a practical solution for brands aiming to achieve better results in negotiations with retail partners.
Unlock Your Promotion Potential
Meer dan 20 jaar ervaring in het ontwikkelen, uitvoeren en meten van effectieve promotiestrategieën.
- Gain new perspectives on your current approach
- Receive valuable insights from experts
- Develop a concrete, future-proof promotion plan
