Data + Strategy = Impact
Simply stated: because we know what works.
Proven results
On average, our clients achieve 12–18% better outcomes thanks to our approach. That means more revenue from the same promotional budget.
Why do clients choose FOCUS Promology?
FOCUS has spent years collecting data from hundreds of retailers, giving us clear insight into what truly works. Promology knows exactly how to leverage this data to make better decisions. Major brands such as Unilever, Henkel and Philips rely on our expertise, as well as countless other manufacturers seeking to enhance their promotions.
What sets us apart
We don’t just look at what you sell; we uncover what’s really happening in stores, how consumers behave, and how your competitors perform.
This comprehensive insight is unique to us? You won’t find it anywhere else.
FOCUS has collected years of data from hundreds of retailers. Promology knows exactly how to use that data to make smarter choices.
Trusted by
Leading brands such as Mentos, Henkel, and Philips.
Plus, many Dutch manufacturers looking to improve their promotions.
What sets us apart
We don’t just look at what you sell—we uncover what’s really happening in stores, how consumers behave, and how your competitors perform.
That complete picture? You won’t get it anywhere else.
Proven Results
On average, our clients achieve 12–18% better outcomes with our approach.
That means more revenue from the same promotional budget.
Stronger Together
- FOCUS: The largest promotion database in the Benelux (and across Europe)
- Promology: 20+ years of experience in successful promotion strategies
Client Case: Dutch snack manufacturer
Challenge
Declining promotional ROI at the largest retailer (-18% YoY)
Strategic Sprint package approach
- 4 weeks of intensive coaching, and co-creation of a strategic promotional plan
- FOCUS data analysis of 24 months of promotional performance
- Customized dashboard for ongoing continuous monitoring
Our expertise
FOCUS: The largest promotion database in the Benelux (and across the rest of Europe) with promotional data.
Promology: 20+ years of experience in successful promotion strategies.
We collaborate with our clients to create lasting improvements in their promotion strategies. We identify opportunities, provide relevant data, and help translate these insights into concrete actions. Throughout the process, we support teams in adopting new methods and building internal buy-in. This not only strengthens commercial performance but also creates sustainable, lasting impact. That’s what sets us apart.
